Nicola Giuliato
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BRANDING SLOT

a brand journalism style

4 Reasons why small businesses get no positive results on Facebook

19/7/2017

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Reading times 3.40 minutes
No strategy, an obsessive focus on tactics, little invested time, and zero advertising: these are four mistakes preventing you from getting successful results on Facebook.
journalism, brand, branding, brand journalism, web marketing, marketing, social media networking, networking, social media, web design, web, communication, advertising, creative direction, pubblicity, photography, photos, videos, writing, corporate communication,  institutional communication, creative communication, public communication, consulting, cultural projects, contemporary art, art, exhibitions, book, books, writing, writers, motivation, blog, blogin
​Social media marketing is the most effective way to reach and target a specific audience, this much we know.

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The strenght of providing information: Brand Journalism

24/1/2017

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Reading time 3.50 min.
What is brand journalism and how does it differentiate from content marketing?

The revolution that the internet, as a democratizing media tool, has brought upon journalism, has pushed companies away from traditional media such as advertising agencies, magazines, newspaper, radio and television.
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Brand Journalism

Nowadays, every brand can become its own manager, directly speaking to an audience through digital media such as blogs, aggregators, forums, social networks, all the way to a digital corporate magazine. Hence, every subject may be considered as a brand, and also as an artist, a creator, a madman ...

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The News is Not Yesterday´s

13/7/2016

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Reading times 3.30 minutes
The News is Not Yesterday´s is a contemporary exibition by Javier Dragustinovis. From May 27 to July  27 on Titan Studio, 203 N. Commerce, Harlingen, Texas.
web marketing, marketing, social media networking, networking, social media, web design, web, communication, advertising, creative direction, pubblicity, photography, photos, videos, writing, corporate communication, institutional communication, creative communication, public communication, consulting, cultural projects, contemporary art, art, exhibitions, book, books, writing, motivation, blog, blogin
The News is Not Yesterday's

In a time where an original is multiplication and quote, and where (non)voluntary reappropriation defines our relationship with the image, the copy is where the contour to which reality appeals.

This landscape is where the drawings of "The News is Not Yesterday´s" roam; in two visible elements (positive and negative) and an absence (the original).


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Vámonos! Bernard Plossu in Mexico

13/5/2016

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Reading times 2.00 minutes
web marketing, marketing, social media networking, networking, social media, web design, web, communication, advertising, creative direction, pubblicity, photography, photos, videos, writing, corporate communication, institutional communication, creative communication, public communication, consulting, cultural projects, contemporary art, art, exhibitions, book, books, writing, motivation, blog, blogin
For more than fifteen years French photographer Bernard Plossu took photographs of Mexico's landscape and culture. The book Vámonos! Bernard Plossu in Mexico.
Published by Aperture, picks up the adventures lived during his sojourns there, the first one between 1965 and 1966, the last one in 1981.

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I would’ve liked working with Paul Arden

30/4/2016

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Reading time 3 minutes
I would’ve liked working with Paul Arden, even if his acquaintances said he was self-centered, sarcastic, chaotic, and always seemed to be in a bad mood.

Arden is a part of modern marketing and advertising and he was linked, both as a creator and as a director, with some very important ads and advertising campaigns of the last 35 years.
"We are all advertising, all of the time. Even the priest, with all his or her fervour, is advertising God." Paul Arden
web marketing, marketing, social media networking, networking, social media, web design, web, communication, advertising, creative direction, pubblicity, photography, photos, videos, writing, corporate communication, institutional communication, creative communication, public communication, consulting, cultural projects, contemporary art, art, exhibitions, book, books, writing, motivation, blog, blogin
Arden, who was Creative Director for Satchi&Satchi in London, was quite an intelligent fellow and his books somewhat contradict their author’s reputation in the sense that they are very precise, orderly and efficient, be sides being brilliant like him.

The book that I like the most from Paul, which I consider a sort of bible for those who wish to work in marketing and publicity, is  It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book.

I  strongly recommend it (it’s not expensive to buy).


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