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Reading times 3.40 minutes No strategy, an obsessive focus on tactics, little invested time, and zero advertising: these are four mistakes preventing you from getting successful results on Facebook.  Social media marketing is the most effective way to reach and target a specific audience, this much we know.
Reading time 3.50 min. What is brand journalism and how does it differentiate from content marketing? The revolution that the internet, as a democratizing media tool, has brought upon journalism, has pushed companies away from traditional media such as advertising agencies, magazines, newspaper, radio and television.  Brand Journalism
Nowadays, every brand can become its own manager, directly speaking to an audience through digital media such as blogs, aggregators, forums, social networks, all the way to a digital corporate magazine. Hence, every subject may be considered as a brand, and also as an artist, a creator, a madman ... 5/10/2023 Vámonos! Bernard Plossu in MexicoReading times 2.00 minutes  For more than fifteen years French photographer Bernard Plossu took photographs of Mexico's landscape and culture. The book Vámonos! Bernard Plossu in Mexico. Published by Aperture, picks up the adventures lived during his sojourns there, the first one between 1965 and 1966, the last one in 1981.
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