• Nicola Giuliato •
a brand journalism style
Reading times 2.00 minutes
For more than fifteen years French photographer Bernard Plossu took photographs of Mexico's landscape and culture. The book Vámonos! Bernard Plossu in Mexico.
Published by Aperture, picks up the adventures lived during his sojourns there, the first one between 1965 and 1966, the last one in 1981.
Reading time 3 minutes
I would’ve liked working with Paul Arden, even if his acquaintances said he was self-centered, sarcastic, chaotic, and always seemed to be in a bad mood.
Arden is a part of modern marketing and advertising and he was linked, both as a creator and as a director, with some very important ads and advertising campaigns of the last 35 years.
"We are all advertising, all of the time. Even the priest, with all his or her fervour, is advertising God." Paul Arden
Arden, who was Creative Director for Satchi&Satchi in London, was quite an intelligent fellow and his books somewhat contradict their author’s reputation in the sense that they are very precise, orderly and efficient, be sides being brilliant like him.
The book that I like the most from Paul, which I consider a sort of bible for those who wish to work in marketing and publicity, is It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book.
I strongly recommend it (it’s not expensive to buy).