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BRANDING SLOT

a brand journalism style

The strenght of providing information: Brand Journalism

24/1/2017

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Reading time 3.50 min.
What is brand journalism and how does it differentiate from content marketing?

The revolution that the internet, as a democratizing media tool, has brought upon journalism, has pushed companies away from traditional media such as advertising agencies, magazines, newspaper, radio and television.
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Brand Journalism

Nowadays, every brand can become its own manager, directly speaking to an audience through digital media such as blogs, aggregators, forums, social networks, all the way to a digital corporate magazine. Hence, every subject may be considered as a brand, and also as an artist, a creator, a madman ...

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