• Nicola Giuliato •
a brand journalism style
Reading time 3.50 min.
What is brand journalism and how does it differentiate from content marketing?
The revolution that the internet, as a democratizing media tool, has brought upon journalism, has pushed companies away from traditional media such as advertising agencies, magazines, newspaper, radio and television.
Nowadays, every brand can become its own manager, directly speaking to an audience through digital media such as blogs, aggregators, forums, social networks, all the way to a digital corporate magazine. Hence, every subject may be considered as a brand, and also as an artist, a creator, a madman ...